Silicon Valley Start Up Brand Campaign Launch
A new online content creator with great talent, strong VC backing, and compelling content wasn’t getting the attention they needed to separate themselves from a pack of strong competitors in a rapidly evolving space.
I helped this client find an ad agency that could develop compelling work while moving at the speed of a startup. We ran an abbreviated pitch and swiftly chose an agency partner. Some clients (especially fast-moving Silicon Valley startups) need more than a matchmaker, so I became the liaison between agency and client, helping with everything from the contract to the strategic and creative development process.
The client got a strong branding agency and media partner, and I helped build and develop the relationship working closely and proactively with all the partners through the national launch of their campaign.